Building a Healthier Workforce: Case Study

01. Overview

The pandemic exposed major gaps in workplace wellbeing—burnout, anxiety, isolation, and chronic fatigue became widespread. Iridia Medical, a company focused on proactive, scalable healthcare solutions, responded by developing a Mental Fitness Program organisations could roll out with ease. The result: a 36-week, subscription-based program built around six key pillars of mental health: Sleep, Nutrition, Exercise, Community, Pro-Social Behaviour, The Mind. Each pillar is led by a Subject Matter Expert, with content delivered weekly in a flexible drip format—designed to help people build long-term resilience at work and beyond.

02. My Role

As Marketing Manager at Iridia Medical, I led the development and launch of the Mental Fitness Program’s digital platform and go-to-market strategy. I built a custom LMS using WordPress and LearnDash, creating a seamless experience for both organisations and individual users. The platform supported a flexible, structured learning journey with: subscription-based access, weekly expert video lessons, interactive quizzes and reflective worksheets; and downloadable resources for internal wellness champions.

Beyond the platform itself, I shaped the overall UX and branding, developed the content architecture, and oversaw learner onboarding. Working closely with the Director of Mental Health Programs and six subject matter experts, I ensured the course was not only evidence-based but also engaging, actionable, and easy to roll out across a wide range of workplaces. My goal was to deliver a product that felt polished, professional, and purpose-driven—positioning Iridia at the forefront of scalable workplace wellness solutions.

03. Results

The Mental Fitness Program was piloted by two very different organisations—each facing unique workplace wellbeing challenges. In both cases, the results were highly positive: